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As of October 2019, Google held a whopping 92% share of the United States organic search market, and 95% of mobile searches (Statistia.com). How many searches? Nearly 12 billion. It’s safe to say that no one will be telling you to “Bing” your question about the mating season of Alaskan caribou anytime soon.
I'm scheduling a dinner date with my son, so I browse through the local offerings on Facebook. Most restaurants have their menu on their Facebook pages. I rarely click through to a website. I see their hours of operation, but most importantly, I read the reviews.
Knowing the demographic and sociographic makeup of your audience will help lead you to them online. Age, gender, geographic location, income level, and related consumer or hobby interests are all important criteria.