What’s in a Digital Marketing Audit?
Your audit will review your entire digital ecosystem identifying immediate opportunities for improvement and potential ideas worth trying. It will include:
Why Get a Digital Marketing Audit?
Digital marketing audits vary greatly by the company performing them and the price they charge. Ours is a quick yet comprehensive assessment designed specifically to help organizations like yours find their marketing edge. It’s free of charge and requires no commitment. Our goal is to help you uncover high-level strengths and weaknesses and, in the process, demonstrate our expertise in the field. While we hope you will consider working with us afterward, it’s not a requirement.
We begin by assessing your business position and whether you have all the tools in place to run well-tuned digital marketing campaigns.
Next, we assess your marketability, ensuring your products and services are well-defined enough to break through the noise.
We then assess your website to find opportunities in content strategy, seo, and brand messaging. Our assessment includes a complete free SEMrush audit.
Social Media Marketing
Finally, we review your social media profiles and activity to see if your strategy and execution make sense for your business model.
Paid Search Advertising
Optional: As a part of our audit we can review your Google Ads and/ or Bing Ads search campaigns for adherence to industry best practices. You’ll need to give us read-only access though.
Social Media Advertising
Optional: We can also review your social media ad campaigns on Facebook, Instagram, Pinterest, and LinkedIn for adherence to industry best practices.
Optional: We can also review your Google Ads and/ or Bing Ads display campaigns for adherence to industry best practices. Once again, we will need read-only access.
All the aforementioned categories of digital marketing get reviewed and summarized in a single comprehensive document and your auditor will highlight the key takeaways.
"Aptitude's site audit was pivotal for us. It provided a clear and understandable list of actions we could take to organically increase our visibility and improve our conversion rate. We've seen a tangible improvement in our online presence and highly recommend that other businesses use Aptitude's services."
Ben Kinden, Kinden Accounting and Advisory Services