In times of considerable uncertainty, business leaders have a responsibility to seek out and establish clarity. Clarity builds hope, trust, comradery, and a mutual sense of direction and accountability.
As a business owner, I recognize that my team and I are fortunate. We were able to move from working in an office environment to working remotely with no service interruptions. Others I know are not so fortunate; their businesses have either slowed or closed their doors.
We are facing a looming recession as a result of the COVID-19 pandemic. I stand just as concerned as any other business owner. World-wide government and self-imposed safety limitations and fear of recession have led to lost revenue across all industries. As bleak as this may sound, this isn't the first time companies were tested with such an event. While the socio-economic impact was not as severe, the Polio epidemic of 1937 had much the same effect on business. We will get through this much the same way companies did then. History has shown that when there is a sharp decline in the economy, there is usually an equally sharp recovery.
A core value of Aptitude is dedication to client success. Second only to the importance of work-life balance in the Aptitude Compass, client success is what we strive to accomplish. It's why we build websites and provide the various marketing services we do. It requires that we understand what our clients' marketing wants and needs are and can deliver upon them. As such, we recognize just how imperative it is that we help sustain and build business for our clients.
Our team continually researches the latest developments in online marketing, searching for ways you can engage with your audience. During this period, we will endeavor to share with you our results so that you can make informed decisions managing the online presence of your organization.
I urge you to follow our blog over the coming weeks. We'll publish specific information on how you can leverage your online presence to survive and even thrive during COVID-19. After all, we are in this together, and more importantly, we are in this for you.